Welcome to Pear Bureau Northwest’s Trade Website!

This website was created to serve as a resource for anyone who promotes pears to their customers. We hope you'll find lots of valuable, actionable information that will help you boost your pear sales!

Enter the Pear Up with USA Pears Display Contest!

Produce Managers: be sure to check our our display contests under the Marketing and Merchandising section. Here you'll find inspiration and information on how you can have a chance to win $1,000!

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So far pears-admin has created 47 blog entries.

Pear Bureau Northwest Promotes Creative Marketing Manager

PORTLAND, Ore. - August 26, 2020 - Pear Bureau Northwest (PBNW) is pleased to announce that Neil Ferguson has been promoted to Creative Marketing Manager. Ferguson started at PBNW in 2017 as the organization's Communications Specialist and has been continually taking on new responsibilities in social media, digital advertising, media communications and website development, driving [...]

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2020 HARVEST SEASON ANNOUNCED

PORTLAND, Ore. - August 20, 2020 - After careful evaluation, the pear industry is releasing the first official estimate of the 2020-21 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington's Wenatchee and Yakima and Oregon's Mid-Columbia and Medford districts have estimated this year's fresh pear harvest at 16.6 million standard [...]

USA Pears Promotes Plant-based Meat Recipes Amid Shortages

Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. - June 16, 2020 - Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly changing retail and consumer landscape. In direct response to meat shortages and higher prices throughout North America, the organization has [...]

Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips

New video offers storage tips and reminds consumers that pears can be a long-lasting produce item.  PORTLAND, Ore. - April 29, 2020 - Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest (PBNW) has been working to stay innovative with a number of communication tools. [...]

USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. - February 20, 2020 - To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be [...]

PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO

Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. - January 7, 2020 - With the fourth annual ongoing efforts to present pears in new and exciting ways and reach new audiences, the organization has embraced the current popularity of hot and spicy snack foods by creating a [...]

Pear Bureau Northwest Amplifies World Pear Day with New Media Content

New content created to share with industry and consumers. Video is available for viewing here. PORTLAND, Ore. (December 4, 2019) – With the fourth annual World Pear Day taking place across the globe on December 8th, Pear Bureau Northwest (PBNW) has developed a handful of new assets to amplify the event across the digital landscape [...]

WORLD PEAR DAY SET FOR DECEMBER 8, 2019

Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. - November 13, 2019 - Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth year in a row. The event marks the start of National Pear Month, proclaimed as December each year by U.S. [...]

Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year

Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. - October 18, 2019 - Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the Year to Harris Teeter. Presented on the show floor of the 2019 PMA Fresh Summit, the award is based upon [...]

USA Pears to launch #PearPizza takeover campaign at FEAST Portland

Step aside pineapple, there's a new fruit pizza topping in town PORTLAND, Ore. - September 4, 2019 - As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign centered around pear pizza. The beginning of 2019 was marked by the great pineapple pizza controversy, but we are proudly [...]