Welcome to Pear Bureau Northwest’s Trade Website!

This website was created to serve as a resource for anyone who promotes pears to their customers. We hope you'll find lots of valuable, actionable information that will help you boost your pear sales!

Enter the Pear Up with USA Pears Display Contest!

Produce Managers: be sure to check our our display contests under the Marketing and Merchandising section. Here you'll find inspiration and information on how you can have a chance to win $1,000!

Press Releases

/Press Releases

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2020 HARVEST SEASON ANNOUNCED

August 21st, 2020|

PORTLAND, Ore. - August 20, 2020 - After careful evaluation, the pear industry is releasing the first official estimate of the 2020-21 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington's [...]

USA Pears Promotes Plant-based Meat Recipes Amid Shortages

June 16th, 2020|

Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. - June 16, 2020 - Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly [...]

Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips

April 29th, 2020|

New video offers storage tips and reminds consumers that pears can be a long-lasting produce item.  PORTLAND, Ore. - April 29, 2020 - Northwest pears are still in season and available, and in response to [...]

USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

February 20th, 2020|

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. - February 20, 2020 - To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time [...]

PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO

January 7th, 2020|

Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. - January 7, 2020 - With the fourth annual ongoing efforts to present pears in new and exciting ways [...]

Pear Bureau Northwest Amplifies World Pear Day with New Media Content

December 5th, 2019|

New content created to share with industry and consumers. Video is available for viewing here. PORTLAND, Ore. (December 4, 2019) – With the fourth annual World Pear Day taking place across the globe on December [...]

WORLD PEAR DAY SET FOR DECEMBER 8, 2019

November 14th, 2019|

Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. - November 13, 2019 - Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth [...]

Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year

October 18th, 2019|

Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. - October 18, 2019 - Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the [...]

USA Pears to launch #PearPizza takeover campaign at FEAST Portland

September 4th, 2019|

Step aside pineapple, there's a new fruit pizza topping in town PORTLAND, Ore. - September 4, 2019 - As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign [...]

Pear Bureau Northwest Receives Trade Mitigation Relief Funding

August 13th, 2019|

PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. - August 13, 2019 - Pear Bureau Northwest (PBNW) has been awarded $1,540,830 in the second round of the Agricultural Trade Program (ATP) funding [...]

Pear Bureau Northwest Releases How-To Videos for School Foodservice

July 30th, 2019|

New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. - July 30, 2019 - With the 2019-20 pear season season just around the corner, Pear [...]

Pear Bureau Northwest Launches Shoppable Recipe Technology on Website

July 18th, 2019|

PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. - July 18, 2019 - As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear [...]

PEAR INDUSTRY ELECTS NEW OFFICERS FOR 2019-20 SEASON

June 13th, 2019|

PORTLAND, Ore. - June 13, 2019 - On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected [...]

USA PEARS TO ATTEND SOUTH BY SOUTHWEST (SXSW) 2019

February 28th, 2019|

Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. - February 27, 2019 - This year, USA Pears is excited to be a part of the SXSW Conference and Festival in [...]

PEAR BUREAU NORTHWEST CELEBRATES NATIONAL NUTRITION MONTHS

January 30th, 2019|

Health-focused promotions planned for winter and spring PORTLAND, Ore. - January 30, 2019 - During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining [...]