Welcome to Pear Bureau Northwest’s Trade Website!

This website was created to serve as a resource for anyone who promotes pears to their customers. We hope you'll find lots of valuable, actionable information that will help you boost your pear sales!

Enter the Pear Up with USA Pears Display Contest!

Produce Managers: be sure to check our our display contests under the Marketing and Merchandising section. Here you'll find inspiration and information on how you can have a chance to win $1,000!

Press Releases

/Press Releases

USA Pears on a Mission to Fill Fruit Bowls and Drive Produce Consumption with Industry Partnership

February 23rd, 2021|

Sunkist Growers, California Avocado Commission, National Mango Board, California Raisins Marketing Board, Produce for Better Health join healthy eating movement PORTLAND, Ore. - February 23, 2021 - USA Pears is excited to launch its #WhatsInYourFruitBowl initiative [...]

Pear Bureau Northwest Partners with Top Digital Influencers in Latin America

February 2nd, 2021|

Partnerships with television networks and influencers generate pear awareness PORTLAND, Ore. - February 2, 2021 - Aided by the USDA's Agricultural Trade Promotion (ATP) funds, Pear Bureau Northwest (PBNW) has launched a series of consumer outreach [...]

Pear Bureau Northwest Recruits Top Luchador, Psycho Clown

January 28th, 2021|

Luchando por Estar Bien (Fighting for Wellbeing) fights childhood obesity in Mexico  PORTLAND, Ore. - January 28, 2021 - Pear Bureau Northwest (PBNW) is partnering with one of the most famous Mexican wrestlers (Luchadors), Psycho Clown, [...]

USA Pears Shatter Guinness World Record

January 26th, 2021|

Chefs in UAE produce longest line of pies using pears PORTLAND, Ore. - January 26, 2021 - More than 100 chefs from across the United Arab Emirates-UAE created history on January 4 by producing 2,209 pies [...]

Pear Bureau Northwest Awards Trip to PMA 2021 to DeCA Display Contest Winners

January 21st, 2021|

Contest showcases key pear varieties during peak season PORTLAND, Ore. - January 21, 2021 - Pear Bureau Northwest (PBNW) is pleased to announce the winners of its World Pear Day and National Pear Month display [...]

Every Entry is a Winner in Pear Bureau Northwest’s “Aisle of Red Pears” Display Challenge

January 19th, 2021|

Organization launches easy-to-enter-display contest PORTLAND, Ore. - January 19, 2021 - Can you feel it? Pear love is in the air! Pear Bureau Northwest (PBNW) is pleased to introduce a turn-key nationwide "Aisle of Red Pears" [...]

USA Pears Collaborates with Cabot Cheese and California Walnuts on 360° Promotion

December 10th, 2020|

Brands launch custom retail display bins and digital promotions PORTLAND, Ore. - December 10, 2020 - USA Pears is excited to announce a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month [...]

World Pear Day Returns December 5

November 10th, 2020|

USA Pears to focus on digital events for worldwide celebration PORTLAND, Ore. - November 10, 2020 - Pear Bureau Northwest is launching the 2020 edition of its annual World Pear Day on December 5. Taking [...]

USA Pears Creates Virtual Flavor Experience with Northwest Growers

October 29th, 2020|

https://www.youtube.com/playlist?list=PLNq7BSc9TjcOLSgsTGYUP9tMSdLWW5axr New video series turns spotlight on pear growers and industry's commitment to flavor PORTLAND, Ore. - October 29, 2020 - With the 2020 harvest from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and [...]

USA Pears Launches Instagram AR Filter

October 15th, 2020|

Augmented Reality Filter Shows Consumers Their 'Pearsonality' PORTLAND, Ore. - October 15, 2020 - USA Pears has officially launched a brand new augmented reality (AR) tool on the Instagram social media platform. Featuring six of [...]

USA Pears to launch #PearPizza takeover campaign during National Pizza Month

September 30th, 2020|

Pears to continue their campaign as the ultimate fruit pizza topping PORTLAND, Ore. – September 30, 2020 – For the 2020-21 Northwest pear season, USA Pears is once again going to celebrate National Pizza Month with [...]

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2020 HARVEST SEASON ANNOUNCED

August 21st, 2020|

PORTLAND, Ore. - August 20, 2020 - After careful evaluation, the pear industry is releasing the first official estimate of the 2020-21 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington's [...]

USA Pears Promotes Plant-based Meat Recipes Amid Shortages

June 16th, 2020|

Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. - June 16, 2020 - Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly [...]

Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips

April 29th, 2020|

New video offers storage tips and reminds consumers that pears can be a long-lasting produce item.  PORTLAND, Ore. - April 29, 2020 - Northwest pears are still in season and available, and in response to [...]

USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

February 20th, 2020|

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. - February 20, 2020 - To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time [...]