Pear Bureau Northwest Launches Redesigned Consumer Site
Design-responsive, bright new look and feel at the refreshed usapears.org
Portland, Ore. (August 20, 2015) – Pear Bureau Northwest has launched a bright, bold new look at www.usapears.org to optimize the website for use while in the kitchen or on-the-go. The world’s largest site dedicated to fresh pears brings the ten Northwest pear varieties to life through rich recipe and lifestyle images, instructional videos, and pages highlighting nutrition, snacking, and pear ripening.
The new site layout features responsive design so that pages can easily be read whether users visit from a desktop computer, a tablet, or a mobile phone in the aisle of a grocery store. Of all visitors to usapears.org, 40% visit from their mobile devices, and 15% access the site from their tablets. Recipes on usapears.org are organized in an attractive Pinterest-style layout and can be shared via social media with the click of a button. Website visitors can browse more than 250 recipes, filtering searches by pear variety, keyword, or recipe category. The recipe section also has a new review feature, where users can rate recipes and leave comments and suggestions.
In addition to the enhanced recipe section, the site features more new content:
- Snacking – A page devoted to snacking shares the latest statistics on American snacking trends and serves up a list of tasty pairings featuring the versatile pear.
- Video Library – This section includes USA Pears’ latest how-to videos highlighting pears sliced into salads, blended into simple smoothies, and perfectly poached. Visitors can also meet growers of USA Pears and learn pro pear tips from top chefs through a series of videos.
- Nutrition – Home to the latest pear nutrition research, this section offers helpful information about the benefits of USA Pears and features recipes to help visitors power up with fiber, vitamin C, potassium, and other important nutrients.
“We are pleased to offer this beautiful online destination where pear consumers can really get to know their favorite fruit,” said Kathy Stephenson, marketing communications director for USA Pears. “Our website serves as a rich source of information for consumers searching the web and joining our social media conversations. It is a place where consumers can explore the pear from tree to table and interact through videos, instagraphics, and recipes. We aim to educate and inspire consumers, thereby bringing pears into their shopping basket and their daily snacks and meals.”